Royal Caribbean set up a form to complete for those who were interested in volunteering for the test cruises. In the ocean cruise industry, the ships are required to do test cruises and present their plans to the CDC before they can take paying passengers on the water again. In expressing this she references the cruise industry’s situation. Margie Jordan, a travel industry executive and speaker, is emphatic in her response and expression of belief in the existence of pent-up demand in the travel industry. So mixed in with Covid-19, travel shaming, as a result, is contributing to the reluctance to travel among consumers who have both desire and readiness. “Clients are extremely interested in traveling, but cautious and afraid now - afraid of the perceived risks of traveling and afraid of being bullied and shamed on social media if they travel.”
PENT UP DEMAND COVID FULL
I realized similarities to Rochelle’s full comments when I heard from Ted Blank, a host agency manager and luxury travel specialist. Ted believes there is pent-up demand, unlike Rochelle, but they both mentioned something I was totally unware of – travel shaming. What I found interesting is Rochelle’s designation of what she terms as “pent-up desire” – I feel like traveling but I don’t what to. My community and my long-standing clients are playing it 'safe' for now.” But I don't think there is pent-up demand - that immediate desire to get on a plane and transport oneself to somewhere else. “In my view, at this exact moment with Covid-19 raging in the US, I feel there is a pent-up desire. Rochelle DeBaun of Peace Frogs Travel/Outfitters told me the following: The question has haunted me for good reason. If pent-up demand is real, then there is hope for a quick recovery in travel, and every encouragement I have given over the recent months to fellow travel professionals to prepare to flourish when travel returns is justified. But there must be a definitive answer to the question, and the best way to find it is to hear directly from those who are at the gate through which the wave of initial travel sales will flow. I therefore posed the question to travel advisors, and hotels and this is what I discovered from the most revealing responses: Increasingly the term “pent-up demand” is getting regular mention in the travel and tourism industry. It is an economic term. It refers to the general public’s return to using, purchasing, or consuming a product or service in significant numbers after a lull in demand. It is therefore a term which is filled with good news and hope.Ĭovid-19 is to blame for the drastic decrease in travel sales. But the nature of pent-up demand combined with the devastation of the pandemic on the travel industry made me wonder if pent-up demand truly exists. Is there really pent-up demand, or is it a term gaining popularity in our industry because travel businesses and travel professionals are hanging by a thread and need hope at this time? In other words, is there any evidence of Covid-19 induced pent-up demand? However, because I questioned the reality of pent-up demand, I decided to ask a few travel professionals to share their thoughts as informed by what they see in their day-to-day work.
Many say there are signs of pent-up demand in the travel industry and it indicates that a rebound is upcoming.
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